App Spotlight: Klaviyo

Create the perfect personalized shopping experience for your customers and improve ROI with Klaviyo’s eCommerce marketing system.

Earlier this year, a survey was held asking consumers what their main reasons are for shopping online. Of the 20,000 consumers from 12 different global markets that participated, convenience was cited as the top reason for doing their shopping over the Internet; people prefer being able to shop at any time of the day and they enjoy the overall ease of Internet retail compared to visiting a physical storefront.

There is, however, a considerable downside to virtual shopping–it can be rather impersonal. Your eCommerce website has to act as the physical storefront, warehouse, and sales team. That’s why the most successful online retail businesses do whatever they can to restore the ‘human factor’ in an otherwise all-digital environment. Klaviyo is one such way to personalize the shopping experience for online customers.

What is Klaviyo?

Klaviyo is a powerful and effective EMail marketing and analytics system that can create segments and run scheduled campaigns with your available customer data. In Klaviyo, data can be sent directly to the API, through the Javascript API for websites, or through one of the server-side libraries. There are many important events, products, and order data for eCommerce that must be installed on all platforms to make the most of Klaviyo. Klaviyo’s dashboard allows for most configuration (such as creating segments and triggering campaigns) once data is flowing.

How Does Klaviyo Work?

Klaviyo pools data from your POS software or eCommerce platform and builds segments based on specific categories and event triggers such as past purchases, items viewed, EMail clickthrough rate, and previous order amounts. Klaviyo can also send automated EMails that are triggered by certain actions. These include abandoned cart reminders, new account creations, order announcements, etc. The built-in analytics dashboard records EMail opens, clicks, generated revenue totals, and can map out a breakdown of revenues based on user set criteria. Through Klaviyo’s analytics and reports, you can determine the most effective ROA strategy, figure out customer trends, cohort analysis, and subscriber growth over time. Klaviyo can be integrated with BigCommerce, Shopify, or Magento websites, as well as custom eCommerce solutions.

Klavio uses what they call Customer-First Data collection. This means that customers provide you with their data through direct interaction like account signups and order tracking. It’s the most accurate method of customer data harvesting compared to purchasing leads from a third party, which often can produce invalid, outdated, or incomplete information. Also, when used to create targeted campaigns, Klaviyo’s Customer-First Data collection is the optimal method to hone in on shopper’s trends, behaviors, and interactions to help you personalize your marketing efforts and strengthen the rapport between your customers and your business. Klaviyo’s predictive analytics can help you figure out customer lifetime value, their next purchase date, number of future purchases, total spending, downtime between orders, and other valuable bits of information.

Features and Functions


There are over 200 integrations that can be used to cull customer data; the more data that’s integrated, you will unlock even more personalization possibilities and audience insights. There are no limitations or hidden fees, either. Here are some of the 200+ integrations that are available with Klaviyo:

  • BigCommerce
  • Shopify
  • Magento
  • WooCommerce
  • Salesforce
  • Yotpo
  • Aftership
  • Privy
  • ReCharge
  • Facebook


Cultivate SMS and EMail lists faster through multi-step forms and experiment with different options to maximize form submissions with A/B testing. Klaviyo’s data collection is GDPR and TCPA compliant.


EMail templates can be designed quickly and easily through Klaviyo’s drag-and-drop editor. Sections can be saved and recycled across other EMails. Create messages that demand reader engagement by getting specific with your audience.


Frictionless opt-in services include mobile-optimized forms, opt-in at checkout, API, and Instagram. View and reply to customer messages in real time; connect with your customers personally and build customer trust and loyalty.


Segmentation allows you to reach select groups of customers according to set criteria. Mass-messaging has to appeal to a wide range of unrelated demographics but through segmenting your customers, you can engage a preferred set of shoppers who might be more likely to purchase or repeat purchases over a broader collective.


Klaviyo includes dozens of built-in flows that are customizable and ready for any combination of EMails and SMS text messages. You can also automatically send messages as a convenient reminder to customers based on Klaviyo’s predictive analysis methods or even notify them when prices drop or special discounts are applied to an item of interest.


Klaviyo displays relevant data right alongside whatever you’re doing. Create custom reports with concise and accurate information taken from recorded categories such as message performance, revenue growth, and EMail VS SMS. Set goals and benchmarks based on the data collected by Klaviyo.

Klaviyo is available for BigCommerce, Shopify, Magento 2, WooCommerce, and custom eCommerce platform solutions.

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