A head-to-head comparison on two of the biggest names in eCommerce.
Previously, we compared BigCommerce against two of the oldest and longest-tenured eCommerce service providers in the industry: Yahoo Small Business and Volusion. We came to the conclusion that since both companies failed to adapt with the trends and technologies of Internet retail, they were totally inadequate solutions for modern online business owners. But what about a platform that’s relatively modern, has excellent brand recognition, and is one of the most popular and widely-used on the market today? Let us dig in and compare GoDaddy against BigCommerce. We’ll discuss the pros and cons of each and help you decide which platform would be better suited for your website and your level of business.
GoDaddy was founded in 1997 by Baltimore, Maryland native Bob Parsons and is headquartered in Scottsdale, Arizona. Famous for their racy, censor goading TV ads (including those featuring former Playboy model Candice Michelle, racecar driver Danica Patrick, and supermodel Bar Refaeli) GoDaddy is a publicly-traded Internet domain registrar and web hosting company that also specializes in SSL certificates and eCommerce. It is the world’s largest web host with more than 20 million customers and over 7,000 employees across the globe and is also the Internet’s largest ICANN-accredited registrar. The success of GoDaddy and their immense brand recognition has allowed them to venture into sports sponsorships and personal service deals with celebrity endorsers. In 2018, GoDaddy migrated almost their entire infrastructure to Amazon Web Services as part of a multi-year transition.
With GoDaddy, users can create their own websites, get a domain name, fast hosting, online marketing, and access to their award-winning 24/7 customer support channels.
BigCommerce began in 2009 by Eddie Machaalani and Mitchell Harper. Originally launched as a hosted version of the Interspire Shopping Cart, BigCommerce became its own brand after Eddie and Mitchell took notice of the lack of products geared toward novice eCommerce business owners with limited technical expertise. In the 11 years following the company’s inception, BigCommerce grew to become one of the top premier names in the eCommerce industry. They are a fully-dedicated eCommerce web company that provides their own SaaS platform, web hosting, and a specialized enterprise program for high-volume retailers and full-scale corporations. As of this writing, there are more than 90,000 live active retail websites using the BigCommerce platform. They have offices in Sydney, Australia; Austin, Texas; and additional locations in Europe and Asia.
BigCommerce is an all-in-one eCommerce solution that’s designed to cater to both small companies and large, high-volume retailers and enterprise level businesses.
GoDaddy VS. BigCommerce: Head-to-Head
- Startup costs are among the lowest in the industry
- Unlimited data transfer, storage, and domain hosts (all except on Economy Plan)
- Supports more industries than their competitors
- Fairly quick server uptime
- Built-in marketing tools
- Available dedicated hosting
- Linux and Windows hosting
- User friendly
- Award-winning customer support
- Poor value, access to more features requires upgrading to expensive pricing tiers
- Cannot add custom code, embedded HTML only (GoDaddy Website Builder)
- Limited features and functionality versus their competitors
- Cannot sell digital products
- eCommerce tools are a bit janky
- Limited design capabilities
- GoDaddy websites are very popular targets for hackers and cyber attacks
- No password protection
- Very restrictive on data; web forms and auto-generated content is difficult
- The 99.05% server uptime is still below the industry standard 99.90%
- No backups other than their paid-add on
- No migration services
- No dropshipping
- Popular solution for small businesses, some larger but mostly small businesses
- Modern, easy to use interface
- Ample list of standard features and improved functionality versus competitors’ products
- Fully-customizable templates and themes
- Vast app and add-on integration options from industry leading business systems
- Highly secure
- Constant internal upgrading with automatic software updates
- Fast server response time
- Comprehensive product and inventory management tools
- Unlimited listings
- Multiple sales channels
- Solid SEO and marketing features
- Dropshipping available (by way of 3rd party app)
- Strong community of users and 3rd party developers
- Available 24/7 customer support
- Easy access to supplemental product training materials
- Multi-tier pricing system
- Designed for businesses of all sizes
- Unlimited potential for business growth
- Higher startup cost than GoDaddy
- Users are automatically upgraded to a higher plan if the annual sales limit is exceeded
- Advanced programming knowledge is necessary for in-depth customization
- Products have to be categorized manually
- RSS feeds are not available
- Limited availability of free themes, free apps, free add-ons, etc.
- BigCommerce doesn’t have GoDaddy’s brand recognition
Comparing the more modern GoDaddy eCommerce system against BigCommerce was more difficult than Yahoo Small Business and Volusion, which were both severely outdated and outclassed not just by BigCommerce. However, BigCommerce still beats out GoDaddy when it comes to pure eCommerce power. GoDaddy spins many different plates and appeals to all different types of websites. Yes, they can do eCommerce–but not to the same extent as a dedicated, specialized provider like BigCommerce. BigCommerce’s SaaS platform is built to handle all grades of businesses, all levels of volume, and all sizes of product inventories.
At Diztinct, we are eCommerce experts with over 15 years of experience in custom website design, development, and engineering as well as website migration services. We have the technical know-how and expertise to protect your website’s critical internal information, SEO standings, and keyword rankings. Plus, we are certified BigCommerce Design Partners and have been working with the platform for over a decade. We work closely with BigCommerce to ensure that your website takes full advantage of BigCommerce’s sales and marketing power, as well as keep you immediately up-to-date with their latest features and software and security updates.
Your BigCommerce-powered website or marketplace will attract more visits, convert more customers, sell more product, and earn more income. There’s no better time than the present to give your website the Diztinct advantage and migrate over to BigCommerce’s modern, secure, and stable platform.