How to Manage Customer Groups in BigCommerce

Customer groups, as the name implies, organizes your entire customer base into isolated groups.  This can be quite useful if you wish to create exclusive discounts, reward loyal repeat shoppers, direct customers towards certain products, […]

How to Create Coupon Codes in BigCommerce

How to Manage Coupon Codes on BigCommerce

Shoppers appreciate a good bargain. That’s one of the main reasons why retailers offer coupon discounts, to entice the shopper into becoming a paying customer. Or, for the customer already making a purchase, a coupon […]

BigCommerce vs. Shopify: The Shopify Ceiling

BigCommerce vs. Shopify: The Shopify Ceiling

BigCommerce vs. Shopify: The Shopify Ceiling Why BigCommerce is Better Suited for Unlimited Growth As an online business owner, you already know of the struggle in selecting the right ecommerce platform for your website. So […]

How to Create Cart-Level Discounts in BigCommerce

How to create cart level discounts

The cart-level discount is another marketing tool for ecommerce retailers to employ. It’s an effective method to draw attention and incentivize customers into making a specific purchase. Discounts are based on the customer’s shopping cart […]

6 Examples of Effective eCommerce Product Pages

Successful eCommerce Product Page Examples

The product page is the most important section of a successful ecommerce website.  It acts as the virtual salesperson; from pitching the product and dissecting its features, to ultimately persuading the customer to make the […]