Shopify Plan Changes and Price Increases for 2024

A quick rundown of 6 immediate updates to Shopify’s plans and pricing for 2024 that you need to know.

6 immediate updates to Shopify’s plans and pricing for 2024 that you need to know
For some online businesses, more changes to Shopify’s pricing and plan structures could mean that it’s time to look elsewhere for a comparable eCommerce platform alternative.

Shopify recently announced several new readjustments to their plans and pricing for 2024. This comes as a continuation of further rate hikes which began in 2023. As stated by Shopify themselves:

In order to not change the value of Shopify, we’ve had to change the price. This change allows us to continue to solve some of the most difficult problems in the industry with the people that are best suited to solve them. It allows us to continue making more possible and empower more people to become entrepreneurs, and to do it at a pace that’s necessary to make commerce better for everyone. Above all else, it means that we don’t have to compromise. It allows our merchants to continue to exist in a world where their dreams for what their businesses can become never have to contend with what is possible.

Kaz Nejatian
Shopify COO
January 24, 2023

In other words: operating costs are getting expensive and you, the customer, will be on the hook for it. This was Shopify’s thought process last year and with this next round of price increases, 2024 looks to be going in the same direction.

That’s not to say it’s all for nothing. Shopify sits atop the US eCommerce platform market for a reason; they offer some of the industry’s best service and reliability and their visibility is second to none when it comes to eCommerce platforms. However, it’s up to you, the business owner, to decide as to whether or not all this is really worth it. In fact, for current Shopify users as well as those businesses looking to migrate platforms this year and companies who plan on taking their first steps into the world of eCommerce, now would be a good time to reevaluate your plans going forward.

6 Changes to Shopify’s Plans and Pricing in 2024

#1: Pricing

Shopify pricing across its 3 main tiers has shot up drastically. The $29 a month Basic plan is now $39 a month, a 34.48% increase over last year. Shopify Standard jumps 32.91% from $79 a month to $105 a month and Shopify Plus now starts at $2,500 monthly versus $2,000 a month, 25% up from 2023. There is also an option for a 3-year commitment term at a reduced rate of $2,300 per month. A 25% discount can be had if you choose annual billing over monthly and additional transaction fees on most packages are not included, regardless of monthly or annual billing cycle.

#2: Global Standardization of Third-Party Transaction Fees

Shopify will standardize its policy for third-party transaction fees across the globe, effective immediately on March 13, 2024. From that date on, merchants will be exempt from paying any third-party transaction fees on all third-party transaction volume but only when they use Shopify Payments for credit card processing.

#3: No Staff Accounts for Starter and Basic Plans

Staff Accounts are no longer available for the lower tier Shopify Starter and Basic Plans. Previously, 2 additional staff members could be added to a store but this is no longer possible. There are no changes to Staff Accounts on any of the higher Shopify tiers and no changes to Collaborator accounts. Larger Shopify outfits will most likely not be impacted by this change but for smaller businesses and startups, this could create unexpected complications with being forced to work under increasing limitations.

#4: No Level 2 PII Apps for Starter and Basic Plans

In the Shopify App Store, users can find apps that use information about their store, customers, orders, or other business data to obtain personal information (PII). Apps that use data about the store, customers, orders, or other business data can access different types of PII. New Shopify merchants signing up for Basic or lower plans after January 24th, 2024 will no longer have access to custom Level 2 PII apps. New merchants signing up for the Shopify and Advanced plans will need to purchase the annual add-on if they wish to maintain access to custom PII apps once plan add-ons are made available. Any merchant that downgrades, such as from a legacy Shopify plan to the current Basic plan, will also lose access to custom Level 2 PII apps.

#5: Access to 60+ Reports for All Shopify Plans

There are 60+ reports that are part of the standard analytics for all plans. Starter and Basic plans previously did not include access to sales, profit, customer, and marketing reports. This has now changed for all merchants, including existing ones. All of the new reports will appear under Analytics > Reports.

#6: Custom Markets Reduced from 50 to Only 3

All Shopify plans now feature a limit of only 3 custom markets as opposed to the previous availability of 50. To exceed this limit, merchants must upgrade to the Advanced plan and pay $59 a month for each additional market. For businesses seeking to expand their global reach and tailor their services to multiple regions, this revision can be a significant handicap. In addition to negatively impacting the scalability of a Shopify store, this change also imposes a steep and unwelcome financial hardship on businesses that wish to expand internationally.

Additional Shopify Updates

90-Day $1 Trial Plan Cut Down to Just Only 30 Days

Newcomers to Shopfy can still opt for a 3-day free trial but the former 3-month $1 paid plan has been reduced to only 1 month. 

Prioritized Chat Support for Advanced Plan Users

A priority chat support service is now available to Advanced plan customers. Basic and Shopify customers are still able to access live chat 24/7.

Direct Merchant Communication for Shopify Plus Users

On February 8th, 2024 and beyond, Shopify will be reaching out directly to merchants on the Shopify Plus program. Users with any comments and/or concerns will be invited to converse with Shopify’s merchant managers and support teams.

2023 Standard Rates for Valued Customers

Shopify is offering their valued customers a one-time opportunity as a way of showing gratitude for their loyalty and for their continued business. Customers will be able to lock in favorable pricing for the next 3 years if they enter a new 3-year contract before April 24th, 2024.

Seriously Reconsider Your 2024 Plans. Then, Call Us.

We get it. It’s a tough economy out there right now. Inflation has yet to be tamed. Costs are going up, WAY up, and there doesn’t seem to be an end in sight. Just as Shopify has been forced to make some tough business decisions lately, so have you. Plus, as evidenced in the past few years with COVID, businesses and consumers alike depend on eCommerce more than ever before and having a top-performing, top-selling website is of utmost importance. At Diztinct, we’re a north NJ-based professional web design and development studio with 2 decades of eCommerce industry experience and expertise. We’ve had the privilege to work with businesses of all sizes, from small startups to nationally-recognized major brands. If you’re a current Shopify business owner and the news of these price increases are forcing you to look elsewhere for an eCommerce solution, or if you’re entering your first major eCommerce venture, we can help point you in the right direction and get you selling with an eye-catching, fast-performing, and top-selling website that will suit your business–and your customer’s–needs. Get in touch with us today and give your online business the Diztinct Advantage.

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