BigCommerce merchants can now utilize Snapchat to attract and target mobile users.
November 1, 2022: Snap, Inc., parent company of the popular instant messaging service Snapchat, has partnered with BigCommerce to deliver the brand new Snapchat for BigCommerce integration. With Snapchat for BigCommerce, BigCommerce merchants of any size can now easily sync their product catalogs with Snapchat and create immersive ad campaigns to broaden customer reach, create new revenue streams, and scale their business. Snapchat’s made-for-ecommerce ad formats allow BigCommerce merchants to showcase products creatively, build brand loyalty, and drive traffic to their stores via personalized connections with users.
“Giving merchants access to Snapchat’s unique audience of 363 million daily active users opens up incredible opportunities for them to tap into a younger generation of influencers that master impacting a consumer’s purchasing decision. For BigCommerce, Snap’s partnership broadens our direct integrations portfolio for omnichannel merchants on the BigCommerce platform, providing access to top performing social, search and marketplace channels from a single platform to sell more and increase revenue. Furthermore, this partnership provides unique benefits to our ecosystem of Omnichannel Certified Partners for merchants on any ecommerce platform via Feedonomics to drive return ad on spend and improve performance on hundreds of growth channels.”
Sharon Gee
Vice President of Revenue Growth and General Manager of Omnichannel at BigCommerce
November 1, 2022
Snapchat for BigCommerce can be accessed via the BigCommerce Channel Manager. The Snap Pixel lets brands and advertisers track conversions and measure results throughout all ad accounts, as well as monitor and analyze campaign performance across all ad accounts.
BigCommerce retailers can use Snapchat for BigCommerce to:
Reach Out to Gen Z Shoppers through Snapchat for BigCommerce
Forbes Magazine names Generation Z (born between 1997 and 2012) as the most valuable shopper demographic with $44 billion in spending power. 9 out of 10 Gen Z people are on Snapchat and with the new Snapchat for BigCommerce integration, BigCommerce stores can directly market to an audience that prioritizes shareable content and media on the Internet.
Achieve Sales Goals Across the Funnel
Increase sales, visits, and retargeting of online stores through Snap Pixel and Snapchat’s product catalog integration. You can also measure your results easily.
Engage With Snapchat’s Vibrant, Active Community
Unlike other social media outlets, Snapchat users rely on each other to help with purchase-making decisions; close friends are 4 times more influential on purchases than celebrities and social media influencers.
Seamlessly Integrate With Your BigCommerce Dashboard
Automatically install the Snap Pixel and sync your BigCommerce product catalog to Snapchat without ever leaving your BigCommerce dashboard.
Snapchat for BigCommerce can be accessed via the BigCommerce Channel Manager. The Snap Pixel lets brands and advertisers track conversions and measure results throughout all ad accounts, as well as monitor and analyze campaign performance across all ad accounts.
BigCommerce retailers can use Snapchat for BigCommerce to:
- Take advantage of Snapchat’s engaged audience of 363 million daily active users and more than 600 million monthly active users to attract new and unique mobile customers. Snapchat is the most popular platform for sharing purchases users love or when they are shopping.
- Track conversions and measure results of ad campaigns and events with Snap Pixel to maximize your advertising budget and achieve ROAs, while you can create retargeting campaigns based on Pixel Custom Audiences to reach and convert Snapchatters who have already browsed your website.
- Monitor and analyze campaign performance across all ad accounts for valuable insight into metrics and audience engagement.
“Shopping on Snapchat is all about having fun with and sharing with your real friends, which Snapchatters say are four times more influential than celebrities or influencers on their purchasing decisions. As Snapchat reaches over 75% of Gen Z and millennials in over 20 countries, this partnership with BigCommerce will help merchants of all sizes easily drive traffic and purchases from that valuable audience. With just a few clicks, merchants will now be able to sync their product catalogs to Snapchat, run ads, and get help from a Snapchat specialist. We ultimately believe this will lend a helping hand to merchants during the most important shopping season.“
Sid Malhotra
Senior Director, SMB at Snap, Inc.
November 1, 2022
Snapchat for BigCommerce is now available to all BigCommerce users in the US and will be added to other markets around the world in 2023.
Snap AR Shopping
Following the partnership announcement with BigCommerce, Snap, Inc. also announced that they had teamed with Amazon to create a new augmented reality-powered virtual shopping experience. Snapchat users can digitally try on various styles of eyewear from leading brands such as Maui Jim, Persol, Ray-Ban, Costa Del Mar among others. This joint effort will also include the release of new Snapchat Shopping Lenses for multiple eyewear categories like sunglasses, reading glasses, and seasonal glasses.
Snapchat has invested heavily into AR shopping throughout the year. Major brands that have embraced Snapchat’s AR Shopping Lenses include MAC Cosmetics, Ultra Beauty, American Eagle, Puma, Chanel, Walmart, LVMH, as well as eyewear brands Goodr and Zenni Optical.
Snap, Inc. says that 250 million Snapchat users have used their AR Shopping Lenses more than 5 billion times throughout 2021.