Top eCommerce Platforms for B2B in 2024

Whether you’re new to B2B eCommerce or a seasoned B2B veteran, choosing the best platform for your website is paramount. Here’s our list of the best eCommerce platforms on which to build your B2B website.

Best 2B eCommerce solutions in 2024
B2B eCommerce is big right now and will only get bigger in the coming years. But for businesses who’ve still not gone online, regardless of experience, which eCommerce solution is the best choice for B2B when there are so many platforms from which to choose?

B2B eCommerce has made major headway these past few years and, despite the challenges brought on by the COVID pandemic, even managed to outpace regular B2C eCommerce retail during the period. Our earlier article, The B2B Business Boom, discussed a few of the reasonings behind this wave of success. Even before the pandemic, the traditional methods of physical meetings and live person-to-person interaction began to fall by the wayside in favor of more modern, electronic methods–just as regular in-person shopping has been doing since eCommerce’s unofficial birth in the mid 1990s. Long story short (check out the aforementioned article for more details), the Internet allowed for greater customer reach and wider opportunities for B2B business growth and development at a much faster and much more efficient rate than traditional B2B practices.

Last September, Digital Commerce 360 and Tradecentric conducted a survey of 100 B2B buyers and found that the companies with the most success online were involved with B2B eCommerce for at least 6 years with 20% of them being in business online for over a decade. This year, the B2B market size in the United States is projected to reach $1.06T USD and is slated to hit $1.5T USD by 2028. Compared to the $420.2B in 2018, this will be an increase of 262.8% in only 10 years! Needless to say, there’s a world of opportunity out there on the Internet for B2B companies and those who are wise to make the move online are wise to do so.

But with so many eCommerce platforms oversaturating the market, exactly which one is the best in regards to features, functions, reliability, customization, and scalability that will help nurture and expand your B2B business? That’s what we’re going to discuss in this piece but before we dig in, there are a few things we need to go over first that pertain to any eCommerce platform.

How to Choose the Best eCommerce Platform

As ridiculous as this may sound, trying to find the best eCommerce platform in a market full of virtually infinite options is like trying to buy a pair of sneakers. In fact, think of it like trying to buy a pair of sneakers. Are they well-made? Will they fit right? Will they hold up? Can I afford them? These are similar questions that businesses must ask themselves when shopping for an eCommerce platform on which to base their websites. And much like sneakers, they can be flashy and expensive but the flashiest, most expensive, and most popular choices may not necessarily be the best fit. When choosing an eCommerce platform, ask yourself these 6 burning questions:

  • Is this platform right for my business?
  • Will it be tough for me, my employees, and my shoppers to use?
  • Will it help me grow my business or will it hold me back?
  • Is it solid and reliable?
  • Am I able to get adequate support for it?
  • Can I afford to pay for this platform (time and monetary investment)?

All eCommerce platforms, from the top industry heavyweights to the new rookies, promise to help you reach success online but they don’t exactly tell you how they’re going to do it–and for good reason. Because eCommerce platforms themselves are just as varied as the different industries that use them and there’s really no such thing as one be-all, end-all solution that EVERYONE should use. The truth of the matter is that the best eCommerce platform will be the one that best answers the 6 important questions listed above. That’s not to say that some do actually perform better than others in their chosen application, but only when you ask yourself those 6 questions will you be able to determine the right choice for your online business.

NOTE: If you require assistance in making that decision, we at Diztinct have 2 decades of eCommerce industry experience in designing and building custom websites for businesses of all sizes. If you’re looking to migrate your current website or launch into a brand new online business venture, we can help you get on the path towards eCommerce success. Contact us today.

Best eCommerce Platforms for B2B

Some of the names listed here, you may be surprised to see. Others, you’ve probably suspected all along. I mean, there’s a reason why some eCommerce brand names stick out so prominently over others–and it’s not just due to clever advertising. Millions of satisfied users throughout the country have chosen them for a reason.

Generally speaking, the best eCommerce platforms make it easy and affordable to start and sustain your online business. They’ll help you build a presence online, they’ll grow with your company, and they’ll do so in a way as to accommodate your digital operational skill level. Here are our 5 top choices for B2B eCommerce platforms in 2024.

  • BigCommerce B2B Edition
  • B2B on Shopify (Shopify Plus)
  • B2B for Adobe Commerce (FKA Magento)
  • WooCommerce B2B
  • Shift4Shop (FKA 3dcart)

BigCommerce B2B Edition

Boasting one of the industry’s most impressive lists of baked-in standard features, BigCommerce is a SaaS platform that has recently gone all-in on the B2B business boom. BigCommerce launched the BigCommerce B2B Edition on June 2nd, 2021 as a specialized B2B-centric version of the platform. BigCommerce B2B Edition is designed for primary wholesalers and B2B eCommerce, combining onboarding, support, and contract services in a single package. Additionally in 2022, BigCommerce acquired multiple B2B-centric companies and former partners including B2B Ninja, BundleB2B, and Feedonomics; all with the goal of turning BigCommerce into one of the most comprehensive solutions for online retail available on the market today.

BigCommerce B2B Edition Features

  • API Customization is made simple thanks to 1-click integrations with whatever technologies or tools that are used on your website, regardless of whether it’s a CRM, OMS, or ERP platform. 
  • BigCommerce B2B Edition allows for third-party data sync by way of 400+ API calls per second and 90% of BigCommerce data.
  • Custom shipping rates for B2B customers and reduced costs with the world’s top shipping companies. Term sheets allow B2B customers to choose their preferred shipping method and shipping service.
  • Essential tasks such as reordering, user permissions, and instant quote generation are executed through convenient, 1-click tools.
  • A streamlined and personalized B2C-like shopping experience for B2B customers.
  • In addition to the native features of BigCommerce B2B Edition, easy integrations are possible with the popular industry-leading services including Elasticsearch, Nextopia, PunchOut2Go, and NetSuite.
  • CSR-generated quote management for easy customer quotes. Bulk pricing down to the SKU level is available for both customer groups and individual customers.
  • Multiple payment options are available for use with BigCommerce B2B Edition.
  • Secure, steady, and reliable performance. Protection against hackers, DoS and DDoS, and cybercrime through BigCommerce’s standard PCI compliance, advanced SSLs, and famed security features. BigCommerce uptime is among the industry’s leading with a rate of over 99.9%, which can be bolstered with an optional Service Level Agreement (SLA) if so desired.

B2B on Shopify (Shopify Plus)

Shopify is the largest eCommerce platform in the US, holding 28% of the US eCommerce market share. One of Shopify’s biggest selling points has been the platform’s extensive library of add-ons and integrations which allowed new features to be piecemealed by users. In June of 2022, Shopify introduced an all new B2B-focused variant of the platform called B2B on Shopify. B2B on Shopify incorporated native B2B functions into the Shopify Plus platform. This no longer necessitated the use of additional add-ons for B2B features (supplemental add-ons could still be had through the Shopify App Store). B2B on Shopify makes it easier for businesses to sell to more customers all within a centralized hub that can handle both B2B and B2C stores.

B2B on Shopify Features

  • Company profiles allow for merchants to provide their B2B customers with contact permissions, payment terms, price lists, and tax exemptions. This cleans up the clutter of organizing customers by company as opposed to keeping individual records.
  • Custom price lists set fixed price and percentage-off price lists for all products and variants listed on Shopify. Price lists can be assigned to specific companies and locations as well as multiple price lists per company.
  • Automated payment terms are handled in the admin section of Shopify. Payment terms can be assigned to company location and from there, they can be tracked, sorted, and collected as each one becomes due.
  • Easy reordering makes it easy for customers to reorder more frequently, thus encouraging repeat sales.
  • Valued credit cards speed up the payment process by allowing customers to securely store their info on file at checkout or in their account.
  • Orders and quotes can be reviewed and approved in the admin with Checkout to Draft.
  • Companies and locations can be customized to optimize the order process with Company Metafields.
  • Shopify Functions can customize B2B logic to build payment and delivery logic per the customer’s needs in the checkout.

B2B for Adobe Commerce (formerly known as Magento)

Magento was one of the first major open-source eCommerce platforms in the industry. In 2018, Magento was bought out by Adobe and was to be integrated into the Adobe Experience Cloud. Now known as Adobe Commerce, the system still uses Magento’s open source code, thus making the transition from Magento to Adobe easy for users who were already familiar with Magento 2. Adobe Commerce is designed for online businesses who want to expand and provide their customers the best possible buying experience. As an enterprise edition of Adobe Commerce, it has become an omnichannel solution for both B2C and B2B merchants looking for seamless customer experiences.

B2B for Adobe Commerce Features

  • Using drag-and-drop merchandising tools, customer-specific catalogs, and targeted content and product recommendations, creating personalized experiences is simple.
  • Customer self-service portals provide customers with access to invoices, order histories, and company credit, as well as management of buyers and permissions.
  • Order creation and troubleshooting are facilitated by assisted selling, which allows users to enter SKUs, upload CSV files, or use preset requisition lists.
  • Quote request workflow can be managed entirely within our solution or through APIs provided by external systems. The integrated quote request workflow improves conversion.
  • Merchants can manage both B2B and B2C businesses and sell to multiple sites and brands across multiple geographies in a single system, as well as sell digital goods, services, and subscriptions.
  • B2B for Adobe Commerce can easily be extended and integrated with existing business systems courtesy of Adobe’s API library and thousands of off-the-shelf extensions including punchout purchasing options.
  • Organizational hierarchies are easily managed with Adobe Commerce’s company accounts and user roles. The platform lets company administrators create different organizational levels, such as divisions, departments, and teams.

WooCommerce B2B

With over 40% of all websites on the Internet powered by WordPress, WooCommerce is the second largest eCommerce platform in the US, just behind Shopify. As it is a basic WordPress plugin, WooCommerce makes it simple for new web stores to launch online quickly and easily. The WooCommerce B2B extension is yet another WordPress extension that provides WooCommerce store owners the ability to sell to both B2B and B2C customers. WooCommerce B2B combines WooCommerce’s 5 best-selling extensions plus additional wholesale features into a complete wholesaler’s solution.

WooCommerce B2B Features

  • Adds B2B registration option to the default registration form, including user roles dropdown and additional fields.
  • Multi-select boxes, dropdown boxes, radio buttons, etc.) are all available as registration fields.
  • Stores can replace the “add to cart” button with a “quote” button.
  • Forms for submitting quotes can have unlimited fields.
  • Users can be assigned different prices based on their roles; set price tiers according to user roles and customers
  • WooCommerce B2B plugin works with any WooCommerce website, either new or established.
  • All WooCommerce payment and shipping methods will work with the WooCommerce B2B plugin.

Shift4Shop (formerly known as 3dcart)

Back in 2020, 3dcart was acquired by Shift4 Payments and rebranded as Shift4Shop, a new comprehensive eCommerce solution designed to compete against the likes of Shopify. In addition to providing payment processing and technology solutions for over 350 major software providers, Shift4 Payments is a leading provider of payment processing and technology solutions in the world. With a payment volume of over 200 billion, they are one of the world’s leading payment processing services. The Shift4Shop platform has a wide range of features and a large selection of themes and a customer support system that can be accessed 24/7.

Shift4Shop B2B Features

  • Customer Groups allow Shift4Shop merchants to segment B2B clients by setting different minimum order requirements, pricing, and other options.
  • In addition to the multiple lists that can be assigned to customers, products can also be on more than one list (with the highest priced product taking precedence if it’s on multiple lists). Using Customer Groups pricing tools, sellers can even better control the prices their customers can access.
  • Make certain products or the entire catalog inaccessible to non-members, or restrict visibility of certain products to specific customer groups.
  • The Shift4Shop Tax Manager can set highly-configurable tax rates based on country, state, and province, ZIP code range, and more. For businesses selling internationally, VAT is also included. Exemption rules for products, customers, and Customer Groups can also be created.
  • The Sales Rep module provides detailed performance reporting and commission management and helps assign and track sales staff.
  • Customer Accounts and Order History lets customers view past purchases and allows for easy repurchases in a single click.
  • Customers can create a shopping cart and save its contents for future purchases by using the Saved Carts functionality. As long as these carts remain after the customer has gone through checkout, they can use them again at a later date without having to refill them with products, or they can delete them if they choose.


These 5 aforementioned eCommerce solutions all appear to be evenly matched in regards to B2B-specific functions, which only muddies the decision as to which one is the best one to use. As stated before, only you can make that decision based on your current business, your future plans, and what you’re able to invest in regards to time and money. Remember to ask yourself the 6 major questions when shopping and cross-shopping different eCommerce platforms and if you still need help in making a decision, Diztinct can be of assistance. We have 20 years’ worth of experience in the eCommerce industry and in custom eCommerce website design and development. Our work has been recognized and awarded by some of the top names in the eCommerce industry and we’ve had the privilege to work with globally-renowned companies and brands such as QVC, Clorox, Dickies, Crocs, and Dooney & Bourke among others.

Whether you want us to migrate your existing website over to a different platform or create a brand new custom site from the ground up, we can build you a modern, feature-rich, and SEO-friendly secure website that will promote the growth of your business.

Are you ready to give your website and your business the Diztinct advantage over the competition? If so, let’s talk. Get in touch with us today and get ready to make your website work for you.

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